But with privacy and transparency becoming more concerned, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions). It is ever changing in nature. Obviously, you are going to find another provider right? We can safely predict that in 2020 and beyond, more and more social media influencers will rise and play an important role in creating brand awareness. Adryan Corcione. With the live feature being super engaging, no doubt as to why it won’t continue to dominate the social trend in the upcoming future. maybe we might see old platforms like Facebook or Instagram fading away, paving a way for these hot newer platforms to dominate the market. This feature will definitely benefit you if you have a business online. Podcasts not only entertain people but also are used by marketers and business owners to monetize their products or services. Monetizing information will apply for differentiated journalism experiences, an added value that readers are looking for today, especially with innovative technologies linked to mobility and audio. The robot can be seen as the journalist’s assistant of the future. With social media becoming more and more popular, opportunities there have been tremendously increased. dominating the field. With people becoming more and more ”lazy” and are depending on technologies to make their lifestyles much more easier and comfortable. Even if news consumption is for now limited on these devices, there is a growing trend showing that content consumption will have to be adapted for mobility. Video Is Front And Center According to Adobe, 52% of marketing professionals name video as … Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. For businesses, responses and replies to customers are essentials. That’s why future platforms will be designed with smartphones in mind from the start. Some feature, however, maybe probable as with the popularity and huge investments into these platforms, the possibilities are endless. He's the founder of Techjackie.com, an SEO and web development agency based in Thailand. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. According to Forbes, 50 percent of Internet users surveyed said that they hear about the latest news via social media before ever hearing about it on a news station. The next point is how these social media platforms can tackle this problem. Surely, in the near future, social media can do more than this. With social media becoming more dominant in the way we communicate and interact online, no doubt as to why podcasts would find its way into social media. The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. But with renewed momentum and executive attention on social media’s ability to retain critical connections with customers, now is the time to take steps—big or small—to bridging the critical gap between engagement and customer identity. Facebook and Twitter have become the main source of news. whether it’s going back in time to walk with dinosaurs in realistic landscapes, or traveling to an imagined future where nothing feels familiar. La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. For the next trend in our Future Media Trends series we have therefore decided to take a closer look at different forms of sound-media – Of course, a human proofreads the final version of the text. This would not come as a surprise as the more people get connected, the greater the community will be and grow. Massive Open Online Course It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture. But because these two features can be easily fabricated (fake likes and followers), social media algorithms will now be heavily focused on engagement, mainly comments, shares and live features. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Future of Media. Do you have any other ideas or logical reasons for how social media will evolve in this near future? It is amazing what can be done with data. Social media live feature has always been a trend since the major platforms started adopting it. Ready to Face the Future of Social? You can clearly see that the trend is rising year on year. The more the information is indexed in databases, the higher are the chances that it may be used by journalists or robots. Automation and chatbots will become more advance, 10. Lots of students cannot distinguish facts from fiction on the internet and in an avalanche of information, it needs to be taught if a source can be trusted or not. Take Facebook for an example, we sign up for the Facebook account, we need to fill out some basic information about us right? Because of the way social media are designed, there is no way we can avoid this (provide our information to them). Who knows? The market of chatbots and automation has been a great trend over the past few years. As mentioned above, privacy will become a priority in the future of social media. Why are we hearing this term everywhere nowadays? Engagement, engagement, engagement. Between 2005 and 2016, social media adoption grew by over 60 percent. Personalization is always the key to any success in marketing tactics. Great article. Social Media Trends for 2020 and Beyond: Social Media Trend #1 - Ephemeral Content Will Keep Gaining Popularity Social Media Trend #2 - Niche Social Platforms Will Perform Well Social Media Trend #3 - Instagram Will Remove Likes More and more “social on social” community will arise, 11. The 5 Trends Shaping the Future of Paid Media 1. Promoting the teaching and learning of media literacy to students – and beyond – is today more important than ever. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Shocking? A decade ago, social media was the new, big thing. Internet users gradually abandoned their personal blogs in favor of Facebook, Twitter, and the host of other sites that followed. This data is backed by the latest stats as listed below: So why has this type of information become more popular? AI is already in use in many editorial newsrooms of international press agencies. We really appreciate your effort! If you like the content, help me share it out with the world! Besides, other new social media platforms like Caffeine and Lasso are also gaining popularity. Ultimately, we may reach the point where AI can fully replace human beings. Prominent trends shaping the next phase of evolution include a focus on the user, building a loyal community, broadening their reach, and building valuable content. The growing popularity of social media makes it important for brands to increase their online presence. The potential is endless with this technology. Blake is a partner at early-stage venture fund Ludlow Ventures. The main purpose is to provide useful insights for the year ahead and to identify the most important media trends. Some potential features of AR in the social media future: As the internet slowly replacing TV and newspapers, more and more people prefer to consume information especially news on the internet. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. It’s engaging, personal, fun, and what’s important is you get a chance to communicate directly with the one you’re following. Each social media platform has its own unique type of information or what they focus on. Today, 69 percent of adult internet users are on at least one social media platform. 5 Trends Shaping The Future Of Media And Entertainment While the media and entertainment industry is one of the first sectors of business to have to navigate digital disruption, its transformation is far from over. For years, linking social media engagement to customer identity has proved an elusive goal for marketers. The famous platform which has implemented AR is Snapchat. After Facebook was launched back in 2004, the way we are connected to the internet has changed than ever since. Let me know in the comment section. The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. With this, Mark Zuckerberg has announced that Facebook group will become Facebook’s new future. While there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world. As more and more people depend on technologies and connections using the internet, social media will continue to evolve. Media are starting to use voice assistants to distribute news (news flash, sports results, weather reports) and the trend is rising. Thus, I strongly believe that it will prove to be a huge social trend in 2020 and beyond, for both consumers and marketers on social media. With many social media supporting group like features, this makes it much easier to form a mini social network community around certain topics. Integration of social media in newsroom and reliance on videos and images ranked 2 nd and 3 rd among trends. May become a primary source of sales for E-commerce stores, disadvantages of social media for your business, Facebook group will become Facebook’s new future, the majority of social media organic reach is dead, TikTok has over 500 million active users worldwide, Enhance the buying experience and a lot more, 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts, Almost a quarter of brands posted Stories on a daily basis, with nearly a third posting a few times a week and a quarter posting them once a week, Innovative – This type of information is still relatively new and people like new stuff, Authentic – Information like stories give real authentic values and insights to the audience. You can find more information about Jackie, 2. 193/229 Rungland Village, South Pattaya, Pattaya city, Thailand, 20150, Home About Us Marketing Tips SEO Coaching Privacy Policy Terms & Conditions, Jackie Owen is a professional online marketer and web developer, specialized in SEO and WordPress web development. What do you think? Last year, a digital media trends survey of 2000+ US consumers found that 69% of respondents subscribed to at least one streaming video service. So make sure when you are posting on social media, focus on video (as mentioned in the above point), and the contents are engaging. The much talked about in recent years are AI and AR. I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. For instance, in the last couple of years, the number of robot written corporate earnings and sports stories jumped from 300 to 3,700 stories. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. The algorithm is mostly responsible for ranking social posts, deciding which contents to display to which type of users, groping of data and much more. Audio is the New Media. Structured data is key for AI, measurement indicators, content syndication and more. So now you know what type of content to create on social media right? Follow him on Twitter and subscribe to his newsletter on Substack. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been developing on it. Fake news and sensitive information will be filtered out in a more advanced way than today. And that’s all for the 20 social media future trends 2020 and how they have the potential to evolve. The decline of organic reach and increase in ad usage should not come as a surprise as ads are the primary way these platforms make money. About Digital media trends. Media consumption is entering a new cycle. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. Atlantic Media Strategies reviews a lot of research on digital trends, and in many publications released this year, we noticed that 2020 is held up as a benchmark for things to come. Younger generations are watching significantly more TV in online forms, such as mobile streaming apps, instead of on a physical television. They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.S… Readers are more and more aware of the importance of trusted information, relevance and meaning of the news. With this advantage, social media platforms have implemented AI into their algorithms in recent years. Artificial Intelligence (AI) has Entered Newsrooms. Facebook live, Instagram lives, YouTube lives, all the live videos everywhere! What else do you expect to impact the media landscape in 2019 and beyond? We rely more and more on electronically devices. Now, this is obviously social media going to position themselves in the near future. Well, this is because it really shows that people are interested in your content. Algorithms and data enable robots to produce a story quickly. According to the stats, 22% of Americans listen to podcasts each week. Robot writing is also on the rise at the Associated Press (AP), explained Lisa Gibbs, AI Newsroom Lead for the AP. Easy to use and engaging – It’s very easy and super engaging with this type of content. Seventy percent of internet users aged 55-64 have bought something online in the past month. Check out this data from Google trends in the last five years. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. For news distributors, alerting clients on the optimization of words in titles, sub-heads, and captions of images is essential. Some of them already have done it – YouTube, platforms for videos and the world’s second-largest search engine. Are you convinced now? Could it be possible right? As these platforms collect more and more data, they can truly dominate certain types of information and clearly represent themselves as a “search engine”. What will you do? There used to be times in the past when likes and follows are the main factors of representing how popular or authoritative your content or profile is on social media. The Future … Because it can help reduce the workload of human beings, as well as mimic human intelligence, They are the next big thing. Media Trends. Five trends emerged from the keynotes and workshops: The voice will become the gateway to media going forward. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. In fact, Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. Through these conversations, we were able to identify common social media marketing trends that can help us begin to prepare for the future. 7 min read. But what is AR exactly? So why can’t social media replace TV right? Don’t you think so? In fact, this isn’t anything new. Future of Social Media: Trends to Watch. Amazon India rolls out ‘Deliver Thanks’ campaign as a token of gratitude 36% of the journalists recognize mobile as the most important trend of the year. And with the potential feature mentioned above that more and more stuff online could be done through social media. The voice will become the gateway to media going forward. This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. It is used to find jobs and connect like-minded people in businesses. Will represent themselves as certain types of search engines, 9. Personalization in the online world is everywhere. This is probably good news for many of the e-commerce store owners out there who rely on social media to make sales. Social media is always evolving. As citizens of the media and information age, one must be able to adapt to the changes in media and information. education Imagine how much time we will spend on… The media and information are a mutable entity. Sure, currently there’s an auto-responder feature but imagine a human-like chatbot literally replying to your customer and ultimately closes the deal. As mentioned above, engagement will become important in social media. The second online survey (COVID … So the potential here is huge and probable. Facebook has gone through major updates and renovation in terms of data management. Do you think in the next 2-5 years, with more and more professionals joining LinkedIn, can they truly become the world’s largest job finding search engine? More and more human-like features are being implemented and developed. Trends subscribers can download a … Video has become a major trend and type of content people prefer to consume. Five trends emerged from the keynotes and workshops: 1. We work with organizations to uncover key trends and uncertainties in the media landscape, and implement high-value strategies that respond to challenges and seize emerging opportunities. The post which gets lots of comments, replies or live video feed gets ranked and reach better than simple text, images or even the one with lots of likes but no comments. See our recent “Guide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyond” for thought-provoking stories, strategies and advice from marketing professionals in our community. I cannot stress enough how important AI will be to the human future and social media as a whole. In the future, I think, as more and more such type communities are formed, the information in certain niche or topics can be easily found or filtered. It is a product of continuous development. The first online survey (pre–COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. Voice assistants are getting smarter and more functional every week. So I think in 2020 and near future, we will see the rise of more and more new social media platforms and they will be dominating. Consumers like them because they are easy to digest, entertaining and engaging. According to Ms. Leizel Avila, here are the current and future trends: Mobile. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … As the world develops, as so technologies. Many internet users will see the breaking stories on their feed and go to the news sites to learn more. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media use. The core idea of why they would be interested in doing so is because all of the stuff we usually do online can be focused or presented on a single platform. Paid media can be leveraged to increase the effectiveness of content marketing, boost your online presence, and drive business performance. Every day, small and medium brands are fighting to rise to the top spots. The Current. Now, I bet you have heard or known something about AI. Paid Media … Possible right? The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice.Two surveys were fielded by an independent research firm. Influencer marketing and employee advocacy can … Wouldn’t that be great? The reason shouldn’t come with the surprise as we have seen that more and brands are pushing towards group-oriented marketing, as a way to enhance privacy. Trends such as live video, AR, and AI-powered chatbots are here to change the future of social media marketing. An estimated 3 billion people will have access to mobile phones by 2020. Become the primary source of news information, 6. Video continues to be one of the most important trends in the social media world. Who doesn’t love videos right? This is because, on a platform like this, we have our information exposed to the platform. In 2019, TikTok has over 500 million active users worldwide, and the number is increasing. Podcast consumption is growing steadily, radio evolves, a new generation is growing up with smart speakers and audio continues to have a great impact on our lives. And 37% plan to … Ask a question in the post and try replying to every comment. Business News Daily Writer Dec 30, 2019. Digital. The Future of Media: Key Trends for 2019 and Beyond, Agnes Deleuse, Senior Marketing Specialist (Paris), National Press Club 2018 Communicators' Summit: Key Takeaways. The reason being it can drastically improve the engagement experience on social media. But what we have really seen is they are pushing towards data privacy and security more than ever before. Smartphones, Whatsapp, GoogleMaps, Facebook, Twitter, Instagram, Shazam, Internet Banking, we all use them one way or another. Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. You know, those fancy camera filters like dogs filters, 3D Bitmoji and pretty much all of its camera features are powered by AR technology. AI and algorithms will then find the data and information they need to write an article or even produce data-driven videos. Social media is an important part of any marketing strategy. This is a universal truth. Marketers always looking for an innovative and effective way to promote their presence, and that’s where influencers come into play. No doubt as to why this will become social media trends in 2020 and beyond. The voice-activated speaker is already growing faster than smartphones at a similar stage. Your work is really amazing and much information. These data are then collected by the social media giants. So in the near future, be prepared to spend money if you want maximum brand outreach and engagement. Media education is a participation in the civic and economic life of democracy, and all of us in the media industry have a role to play in educating. We started seeing this in the past few years on Instagram, Facebook and even on LinkedIn. Tags: This type of social media marketing tactic works especially well with visual-based social media platforms like Facebook and Instagram. Because social media are designed for people to connect, share contents and engage, videos are a perfect fit for this. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform. This is because the information is spread out so fast on social media. people will start to use these platforms more of like a place to find certain types of information, rather than always head to Google. Also available in your inbox every Thursday as The Drum's Future of Media … In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Save tons of time – It takes hardly less than 5 minutes to consume tons of information in an easy-to-view way than at least 15 minutes to go through the entire feed. The survey found a 57 percent increase in traffic to news sites referred to as social media. 3. predict future media innovation (MIL11/12CFT-IIIi-27) 4. synthesize the overall knowledge about media and information with skills for producing a prototype of what the learners think is a future media innovation (MIL11/12CFT-IIIi-28) I- Current and Future Trends in Media and Cummunication A. Ubiquitous Learning B. 2019 has seen a huge rise in podcast trend worldwide. They are also the much-loved type of content for marketers because they can potentially give a huge return of investments (ROI). The more we develop, as so AI. Boomers spent more time online in 2021 using social media, digital video, gaming, and mobile payments. Well, I’m curious as to how many of you leverage stories or similar features to engage with your audience? In 2019, the TV viewing time per day will be 4 hours 10 minutes and in 2021 it will be 3 hours 37 minutes. International news agencies are using data for robot writing, infographics, dynamic videos and much more. Nonetheless, all this implies that words, hashtags, photographs and captions we write will be stored in databases. Here are the top social media trends to follow in 2020: 1. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram. it’s not surprising if social media platforms will start implementing some additional services. We’ve seen the trend in streaming channels like Netflix, YouTube, etc. and Future Trends of Media and Information THE PANORAMA. The way social media have been developing is quite fascinating. In fact, it is a revolutionary on the internet in my opinion. Data is both a resource and a tool. Imagine, if you are a potential client looking for some online service, and you happen to message a service provider on Facebook, but no reply after some time. events. In fact, it is what makes YouTube the second largest search engine in the world. Specific engagements can include: Scenario planning to examine full scope of uncertainty and opportunity in rapidly changing markets. Baby boomers are getting fully onboard with social media trends. This is the same for all kinds of social media platforms. One of the big components is fake news and sensitive data. With now people consuming online content more than ever before, the internet is slowly replacing the TV. Let me explain this. With COVID-19 forcing people to stay indoors, media consumption seems to have got a rocket thrust. Within just 2 years, the platform has become such a great hit among teens. Many of them are happening right now and we can clearly observe this, and the trend is rising as well. The Facebook group will become important, 15. The major platform like Facebook and Instagram are pushing hard for videos. The ability of social media to connect is also another reason why this would prove to be a powerful feature if implemented. As the percentage of young people using social media rates the highest, it’s key to analyzing how they are using social media as that will define the future of content creation and consumption. Augmented reality, on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. Everything is data: words, images, figures. And as we keep on using it, we are prompted to fill out other related information as well. Can do stuff online more than ever before, 8. Please let me know in the comment section. Social media has great potential to evolve into something much greater than ever in 2020 and beyond. An excellent report by Nic Newman from the Reuters Institute expands upon, “The Future of Voice and the Implications for News.”, 2. Premium content will be a condition of the perpetuation of news industries. He has contributed to various websites about SEO and appeared on various digital marketing podcast. In 2019, 80% of social media marketers find influencer marketing effective. If premium content implies a price, it may also imply high-qualified content like investigative reporting or getting to the facts. Who knows. Videos are a versatile and engaging content format that not only gives us a real-life picture of what is going on. In fact, the TV itself is changing to keep up with the trend. This could include things like pay money using their own cryptocurrency, which Facebook has already started with Libra. Keep up the awesome work! But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions. Let me know in the comment below. (some of the information still need to be filtered out manually by a human) and overall the information consumption experience will be enhanced more and more. Short, crispy information will become a go-to choice, 16. Let us know in the comments! As you can see, right now you can buy products through the Facebook marketplace and Instagram store. Here are the top social media trends to follow in 2020: Privacy has always been the main concern on social media and the internet as a whole. The last ten years were defined by the twin technological disruptions of mobile and social media, which fragmented attention, undermined advertising-based business models, and weakened the role of journalistic gatekeepers. Are fighting to rise to the internet in my opinion be prepared to spend money if want! And 3 rd among trends major updates and renovation in terms of data management to how many of you stories! About SEO and web development agency based in Thailand on… Baby boomers getting. Hashtag becomes trending with data on social media be designed with smartphones in mind from the start entertainment,... At least one social media to connect is also another reason why this will become major... Additional services algorithm needs to be a condition of the mobile traffic be... This in the world as to how many of the text change the future as to how of! Also available in your content it can help reduce the workload of human beings from the future media trends! 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